Nov
22
2009

Earthlink Feedback Loop

Earthlink has millions of members using their email service.  As a marketer it is in your best interest to do anything and everything you can to help Earthlink trust you and your emails.  You don’t want to end up in a spam box or have your emails rejected do you?

The Feedback Loop

Fortunately Earthlink allows bulk email senders and ISPs to register a feedback loop address.

By completing the feedback loop registration form you accomplish two things:

  1. You instill a little more trust in Earthlink’s Anti-Spam filters.  Trust is everything!
  2. You will be alerted when an Earthlink customer marks an email as spam so you can remove that user from your email list.

The Next Step

  1. You will need to have setup and configured your feedback loop email address.  I recommend using abuse@yourdomain.  They will require you confirm ownership of this email.
  2. You will need to supply a list of IP address’ and domains that will be tracked.
  3. You will need to send them your contact information including your email address, phone number and physical address if possible.
  4. Never spam and handle any and all complaints promptly.
Written by Josh Sommers in: Email Marketing | Tags: , , , ,

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